KSL-TV will not air “The New Normal,” the NBC sitcom slated for a Sept. 11 debut about a single mother’s journey through life as a surrogate mother for a gay couple. NBC introduced the sitcom to American audiences earlier this month via an extended two-minute preview during prime-time coverage of the London Olympics.
“After viewing the pilot episode of ‘The New Normal,’ we have made the decision to keep it off our fall schedule,” said Jeff Simpson, CEO of KSL parent company Bonneville International, via a prepared statement. “For our brand, this program simply feels inappropriate on several dimensions, especially during family viewing time.”
Simpson cited crude dialogue, explicit content and offensive characterizations as underlying reasons KSL will not air “The New Normal.”
Last month the advocacy group One Million Moms called for advertisers to boycott “The New Normal” on the grounds that “this program is damaging to our culture.”